Quote:
This, then, is held to be the duty of the man of wealth: First, to set an example of modest, unostentatious living, shunning display or extravagance; to provide moderately for the legitimate wants of those dependent upon him; and, after doing so, to consider all surplus revenues which come to him simply as trust funds, which he is called upon to administer, and strictly bound as a matter of duty to administer in the manner which, in his judgement, is best calculated to produce the most benefitial result for the community-the man of wealth thus becoming the sole agent and trustee for his poorer brethen, bringing to their service his superior wisdom, experience, and ability to administer-doing for them better than they would or could do for themselves. – “Wealth”, North American Review, 148, no 391 [June 1889]
Creating overly simple products, overpricing them, marketing them like idols, and using any other means necessary to maximize profit.